Identity

PALO NUTRITION™

Julian & Elsa called on us to collaborate on an identity, packaging, and a subscription driven eCommerce site. We were inspired by Elsa’s fascinating insight and educational chatter about the origins of medicinal herbs. In honor of that inherited knowledge we created PALO NUTRITION™ , a complete line of nutrition products complete with copy and a branded shopify site. We illustrated each herb that is a main ingredient to help spread the ancient knowledge of botanical healing and to hint at an herbalist’s journal.

Visit the site: https://palonutrition.com/

PALO NUTRITION™

SOMERSET™

"Zero Calories, Zero sugar, Zero regrets” rings the slogan for Somerset Sparkling an Austin, Texas based sparkling water founded by mixologist two brothers. Somerset aims to provide active, health-conscious, working professionals, youngsters, and college-aged consumers with delicious sparkling waters that are not only refreshing, but also reinvigorating! Reach past soda and grab the sparkling water that uplifts. Somerset is naturally flavored and lightly caffeinated sparkling water.

Logo Design, naming, and package design with a bit of copy writing were supplied to the guys at Somerset. Watercolor was employed to create a visual visceral simulacra inference of water tinted with flavor.

SOMERSET™

Oconee Brewing Co.™

Oconee Brewing Co reached out to us to design their craft beer labels and website. We developed a double sided can layout as well as type system that provided for an illustration highlight between the dual titles. This can template has lead to some of the illustration best work our studio has ever put out. We also built a website that is easy for the brewers to keep updated.

Visit the site: www.oconeebrewingco.com

Oconee Brewing Co.™

Creature Comforts Brewing Co.

Creature Comforts is a growing, independent brewery in Athens, Georgia. Creature Comforts puts care and attention towards making several different types of beer for the local community and surrounding markets.

We love our city and were so excited that a brewery was opening up down the street from the studio. We were even more excited when they called upon us to build out their online identity and product designs, and our partnership with Creature Comforts has flourished ever since. We created the core can template and over a dozen individual can product designs for Creature Comforts in a style that boosts brand recognition, but also balances that brand uniformity with an illustrative identity. 

The website needed to be dense. The cult following amassing was palpable. Young Athenians built a knowledge base that could meet the hype of this blooming brewery. We wrote and designed an online identity that the brewers could take over and run themselves. Our typography for a poster and the website have gone on to become the brand’s core typography and are used through out their advertising and merchandising. Our work for Creature Comforts has been reproduced world wide and has amassed a celebrity fan base. Most recently two of our cans TROPICALIA® and ATHENA®were featured in MARVEL AVENGERS: ENDGAME.

Creature Comforts Brewing Co.

Buster's Bitters

Buster's Bitters offers "a drop of distinction"

We were presented with a fun market challenge. No one has yet tackled and really nailed the bartenders secret ingredient... AROMATIC BITTERS. A local mixologist from one of our favorite farm to table restaurants approached us with the task of transforming his homemade bitters into a real market offering. The result was Buster's Bitters.

Buster's Bitters was a top to bottom brand delivery. We were presented with a delicious ingredient that packed maximum punch but had no identity, message or focus. We delivered a brand first label design to help this grass roots aromatic bitters brand grow from one product offering to four. We helped create the name, based on the client's bff/dog "Buster" and coined the phrase "a drop of distinction" to use as a tag line.  We created recipes to go on the side of the bottles and wrote all of the copy to suit adventurous appetites.

Buster's Bitters

Farm Burger

Farm Burger locations are spreading through out the south east. We were part of the Farm Burger family before there even was a Farm Burger, designing the site for Farm255, the restaurant that started it all. Young Athenians sat in on early brand meetings with the Farm team to determine how a burger joint could be different, educational, and community activated? When Farm Burger struck out as its own entity we were right there to make its own distinct website and type system. We helped FB chose the colors, interior decor, think of diy print alternatives, and designed all of the in-store graphics templates.

Visit the site: https://farmburger.com

Farm Burger