The Do Good Fund
The Do Good Fund, Inc., is a 501(c)(3) public trust based in Georgia. Since its founding in 2012, the Fund has focused on curating a museum-quality collection of contemporary Southern photography, including works by emerging photographers as well as established southern legends.
The Do Good Fund is a photography collection curated under Alan Rothschild, Jr., and is home to some of the most outstanding images of the South ever taken. The collection represents some of the most celebrated photographers in recent history, such as Rineke Dijkstra and Mark Steinmetz, to name a few. It is well known that layout is often secondary to photography, especially in the case of museum-quality collections like the Do Good Fund. It was our task to create a layout and link architecture that is intuitive, flexible and amped up for future growth. We designed and created a site that allows the Southern narrative to unfold, but keeps the tech low key and in the background.