GÜD™

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Client: Total Cleanse
Agency: Young Athenians
Art Direction: Kim Kirby
Copywriter: Jordan Rothacker
 

Total Cleanse wanted a retail identity after we completed the Total Cleanse project. They wanted something good so we gave them GÜD: TO GO. We conceived of the name of Total Cleanse's flagship boutique in Toronto. They wanted a separate identity from Total Cleanse that stayed within the visual vein of Total Cleanse but was expansive enough for them to carry other food vendors that aligned with their healthy Earth-first mission.