Happy 4th of July from the #YADASummerClub
It’s hard to believe, but the 4th of July is just around the corner and we here at Young Athenians couldn’t be more excited for our midsummer projects.
For me, growing up as a lake kid, the 4th of July is a magical time – forget Christmas, give me fireworks! Sunshine! Cold beer and best friends! But what makes July 4th so special? I mean, obviously aside from celebrating the birth of our country as we know it, there’s just something about the Fourth that takes me back to my childhood, and my happiest, laziest summer days. I know Spring is widely considered the year’s renaissance, but in my mind Summer is eternal, classic, and vivifying.
We were talking in the office about where our minds go when we think of iconic 4th of July summer advertising and branding, and for me, the answer is unequivocally Tommy Hilfiger. (Other notable mentions were Levi’s, Guess and Converse, in case you’re curious – or if you totally hate Tommy.) But when I think of Tommy Hilfiger, I literally close my eyes and see an American flag. From print ads that encapsulate summertime (albeit, a much fancier, classier summertime than my friends and me drinking PBR and floating in a lake) to the colors heavily featured in their garments and their digital engagements from their website (see what I mean here), the Tommy Hilfiger brand represents everything Summer. When you see ads like the one featured below, you’re transported to a yacht in the Hamptons, wearing a red, white and blue ascot and drinking Dom Pérignon, or whatever else it is that rich folks do on their summer holidays. You can smell the sea salt in the air, feel the sun on your face and the breeze flowing through your perfectly beachy hair. You wrap up in a blanket with your friends and get ready to watch the fireworks. It’s forever Summer, and in the land of Tommy Hilfiger, forever American.
And that, Ladies and Gents, is the importance of brand recognition. So, enjoy your holiday weekend, stay safe, and give us a call on Tuesday to see how Young Athenians can help you build a brand that’s everything you want it to be and nothing less.