Young Athenians is a multi-disciplinary creative studio specializing in Brand Creation, Product Design, and Art Direction. The studio is dedicated to research, communication, design, and a will to move audiences with pictures, words, films & experiences.

Young Athenians love new challenges, new friends and new projects.  To get the ball rolling on your project call, or email and we will reach right back out to you to set up a consultation appointment with our project manager.

111 Winterberry Lane
Athens, Georgia, 30606
United States
Open by appointment M-F

hello@youngathenians.com
(706) 521-8189

Chindogu: The art of being useless

Chindogu: The art of being useless

 

When everything you work on has to mean something, provide utility and or accomplish multiple objectives simultaneously then you will find no finer past time than exploring the quirky world of Chindogu.

Definition: Chindōgu (珍道具?) is the Japanese art of inventing ingenious everyday gadgets that, on the face of it, seem like an ideal solution to a particular problem. However, chindōgu has a distinctive feature: anyone actually attempting to use one of these inventions would find that it causes so many new problems, or such significant social embarrassment, that effectively it has no utility whatsoever. Thus, chindōgu are sometimes described as "unuseless" – that is, they cannot be regarded as "useless" in an absolute sense, since they do actually solve a problem; however, in practical terms, they cannot positively be called "useful".

 

The point is.. that sometimes there needs to be no point at all.

珍道具

@Large: Ai Weiwei on Alcatraz

@Large: Ai Weiwei on Alcatraz

SAME

SAME